Target Market

Exporting to USA

Why export to USA:

• The USA mainly imports: Agricultural Products, Industrial Supplies (Oil), Capital Goods (Machinery), Consumer Goods (clothing, medicines, etc.)

• The Country has a large young population 

 15-64 years: 66.5% (male 104,156,828 / female 104,442,302)

 65 years and over: 13.5% (male 18,424,785 / female 24,052,919) (2012)

• This is the fourth largest country in the world.

• The U.S. economy is the largest in the world, with a GDP which is around a third of world production.

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Important Facts about Jeans Consumption 

• In 2010, approximately 98% of jeans available in stores in the United States were imported

• A record 604.9 million jeans were imported into the U.S. in 2010. This is 3 pairs of jeans per capita about.

• Consumers 15 and 25 (old). They like the comfort, fashion products are faithful willing to pay more and consume more.

• Two. - Consumers of 22-29 (age). They like the comfort, quality, durability, Model, Good Couture, Fashion, are unwilling to pay more than the first group (15-25) are more rational because of the experience and Brand.

• US Import data for denim apparel , men’s denim and women’s denim jeans in US 2000-2012 with volumes , value and average prices.

• EU Import data for denim apparel , men’s denim and women’s denim jeans in US 2000-2012 with volumes , value and average prices. (more details are given in list of tables below)

• Japan – Exports and Imports of denim fabrics 2011-12

• Exports of denim fabrics from Mexico 2011 Imports of denim fabrics into Mexico 2008-2011

 0-14 years: 20% (male 32,050,686 / female 30,719,945)

In the U.S. all consumers have at least one pair of jeans.