Delorean's Jeans Micro Environment

Micro Environment:

The micro environment of the company consists of following actors;

• The company
• Suppliers
• Marketing intermediaries
• Competitors
• Publics
• Customers

Company:

The company is divided into some departments that include Human Recourse Department, Financial Affairs Handling Department, Quality Department, etc. There is a proper coordination and communication system among all the departments so that employees are working as a team and they are satisfied and contributing their best efforts to raise the standards of the company.

Suppliers:

The production of jeans includes the ingredients like fabrics, buttons, zips andmachines for the production of jeans. Machines we import from Germany and Japan. Our main fabric suppliers are Nergis Textile Mills and some of the material like zips and buttons are also supplied by Lisa Manufacturers.

Marketing Intermediaries:

Our main market intermediaries are our distributors, wholesalers and retailers.Our financial intermediaries include RMU Bros. and Askari Bank.

Competitors:

Being an introducing brand in Clothing industry STEPH G Jeans has to compete with pre-established brands. It has to make its impression in the minds of customers and get advantage on its competitors. The main competitors for STEPH G are Diesel, Denim Jeans and Calvin Klein. As these brands have a good perception and a good position in customers’ minds that’s why the company’s competition is very strong All these brands are providing great varieties in Jeans clothing like there are several types of Jeans pants i.e. Blue Jeans, Straight Cut Jeans, Bell Bottom and their  price ranges has also a good impact on competition. There products are in many categories of price and quality combination that provides a thrust to the competition STEPH G Jeans is also launching the most demanded and upcoming fashioned products like Flare Cut, Boot Cut, Casual Jeans and many more products are there to compete with so established brands.

Customers:

Customers are the largest asset of a company so they should be chosen very carefully and decisions relating to them must be backed by a good decision maker .STEPH G Jeans is actually using the Segmented Marketing Strategy that is there are some portions of market that are mainly targeted. The segment of age differences 15 to 25 years is the most effective and valuable for the company as because they wear jeans wears for their casual use, going to college, for fashion and what they desire.26 to 40 years age ranging customers are those that are professionals and wear  jeans for only for the sake of rest because always in a formal dress, they become tire and bore so they come to Jeans clothing.